The optimal aspect ratio for an Instagram feed video is 4:5 (for portrait mode) and 1.91:1 for landscape mode (though both can be adjusted to a 1:1 ratio by double-tapping the preview screen or single-tapping the double arrows in the frame’s bottom-left corner). You can watch Instagram stories by clicking the profile avatars that appear across the top of your main feed - your own story will always appear first in the queue, even after you’ve watched it.
Videos that exceed the 15-second limit (but are less than 60 seconds) will automatically separate into 15-second video clips when you upload them as a story, for up to four videos. But you can also save your content as a story highlight, which will pin the clips to the top of your profile permanently (or until you remove them). They only show up on your page for 24 hours before they disappear. Instagram stories are short video clips, up to 15 seconds long, and are usually more casual and less-produced. Instagram reels appear in your scrolling feed, and can also be found on the tab between your regular feed and Instagram video section. You can embellish reels - which now have 90-second time limit - with music, text, and graphics. Often thought of as a competitor to TikTok, Instagram reels are best for attention-grabbing videos, and high-performing reels might even get your content in front of new viewers. Instagram now allows 10-minute long videos for regular users, and up to 60 minutes long for blue checkmark-verified users. So a regular video post is a great option for content that you want to appear permanently on your page (or at least until you delete it).
Instagram videos (replacing the former IGTV) are essentially regular video posts that live on your profile alongside photo posts, and within their own video page on your profile. There are three different types of videos you can upload to Instagram.
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